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6 Steps to Build a Profitable Website
Many business owners underestimate the power of a professionally built website. A website should be built to attract attention, clearly communicate your message, and inspire your customers to buy.
Sadly many business owners spend too much money on websites that don't work. A poorly created website distracts and confuses customers and causes them to search for your competition.
A professionally built website helps create a strong brand. A fully branded website is built with an intentional framework and process.
Below is the 6 step design process used by ThriveX Digital Marketing to build a website that works.
Research the Competition
If you want to charge what you are worth, you need to stand out from the competition. Competition research starts with truly understanding your customer and their needs and desires.
What are the problems your customers have that you solve?
Make a list of other companies that are trying to solve these same problems. Take note of what they are saying.
Take some time to think about how you can serve your customers in a different way. This is called your "Unique selling proposition".
Be Serious about the Graphics
When your customers come to your website they take just a few seconds to decide whether this website is worth exploring or if they will continue looking. The first main image is very important to catch the customers attention. The image should be a picture of what the customer is looking for. The picture should be optimized so it load fast and clear.
Be sure your website is responsive. This means that it looks well on mobile phones as well as desktop computers. Sometime picture will need to show differently on a mobile phone vs a desktop computer.
Use a Proven Framework for the Website Copy
The words you have on a website can confuse and distract customers or they can inspire and call your customers to action.
We use a framework inspired by Storybrand from BMS University.
Here are the top 10 sections every website should have to clearly communicate the message.
Aspirational Identity
3 benefits
Clearly defined problem
We believe section
Explanatory paragraph
3 step plan
Authority and social proof
Lead magnet
Clear call to action buttons
Footer and navigation
Don't Forget SEO
SEO (search engine optimization) is something that is easy to overlook when building a website..
Basic SEO includes:
Using the page keywords in the webpage url.
Using proper H1 and H2 tags
Pick a domain name similar to your business name.
Link to other similar websites that have a high domain authority
Start blogging and creating content around popular keywords.
Automate the Lead Followup
If someone downloads information from your website but you never follow up with them, you are losing a substantial opportunity to gain a customer.
If you are building your website on Wix, it will be easy to create an email sequence to automatically stay in touch with people that subscribe to your website.
Simply create a Lead magnet (an informative PDF or info graphic that people can download in exchange for their email address). Once you have their email address, you can set up a trigger in Wix to automatically send them an email.
Automated email sequences can start building a relationship with your potential customers and inspire them to move forward with their purchase.
Drive Traffic
A perfect website will not work if nobody knows it exists.
Paid advertising is a great way to rapidly get your new website in front of your potential customers
With Google Ads or Social media advertising your can choose your audiences and send ads directly to your potential customers.
Once you have people visiting your website you can set up tracking code on your website to send ads directly to those people that have shown interest in your products or services.
Conclusion
So if you are planning to create your first website or if you are thinking of redesigning your existing website, be sure to follow this 6 step process from ThriveX Digital Marketing so you don't waste your valuable time and money.
If you would like us to create your website or for a free website assessment visit www.thrivex-digital.com